Advertising Web
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Web banner - A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page.
Interactive advertising - Differs from tradition advertising (sometimes refered to as interruption advertising) as it allows the audience to respond to the party sending the communication. Examples include internet communications, such as web pages and email; mobile communications, such as SMS; or interactive television, where the viewer is invited to 'press red' to respond.
Pop-up ad - Pop-up ads are a form of online advertising on the World Wide Web intended to increase web traffic or capture email addresses. It works when certain web sites open a new web browser window to display advertisements.
Ad serving - Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser most money, and monitor progress of different advertising campaigns.
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